Jigsaw was built on experience, resilience and a genuine love of helping brands communicate with clarity and purpose. Established in Edinburgh in 2012, this boutique consultancy has built a trusted reputation for delivering strategic communications, brand building, media relations and digital strategy across retail, hospitality, luxury, property and professional services.
Collaborations with leading creative specialists deliver award-winning, on-brief campaigns, providing the strategic counsel, connections and expertise that elevate every project.
Trusted by brands including:
IWC Schaffhausen · Rolex · IHG InterContinental · Sheraton Grand Hotel & Spa · Cosmedicare
St Ellen’s Hospitals · Arc Property Management · ArcInvest · Marram Collection · and more
At the heart of Jigsaw is the vision of its founder Audrey Cassels, a belief that strategic thinking, creativity and genuine partnership create the strongest results.
“After 17 years in full-service agencies and senior in-house roles, I founded Jigsaw in 2012 with a simple ambition: to build a consultancy rooted in integrity, creativity and genuine partnership. I wanted to work closely with great brands, collaborate with talented specialists and create a business that delivered the quality of a large agency with the care of an independent.
The journey hasn’t always been linear, the pandemic reshaped the way we all work, but it strengthened Jigsaw. I expanded my remit, supporting other agencies to grow while continuing to evolve the consultancy and the clients we serve.
Contributing to the community is an important part of my life. I currently sit on the Committee for St Columba’s Hospice, previously served five years on the CHAS committee, and recently became a Director of The Watsonian Club.
Today, Jigsaw reflects everything I value: relationships built on trust and honesty, work grounded in insight and creativity, and a real commitment to helping brands communicate with purpose.”
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